Spray the Hooray Non-Athletic Games is a series of interactive sculptures that are documented through music, photo, and video . In this series, I construct a game by appropriating and redesigning traditional leisure sports. Next, I create a marketing campaign by producing a video commercial and a soundtrack as a response and document of these products. In my former 2-D work, I explored the roots of printmaking by incorporating the reproductive technique of engraving. Spray the Hooray is a continuation of this research into the power and art of documentation.
In this project, the marketing campaign of each product acts as a modernized stand-in for its reproductive engraving or documentary photograph. These commercials and subsequent soundtracks advertise a distorted existence of these products as engravings once did for paintings and sculpture. Although within this distortion, the ability for embellishment, exaggeration, and creativity is supreme. Spray the Hooray is a continuation of this research into the power of reproduction as well as the art of documentation.
I have chosen the subject of leisure sports for many reasons. The existence of leisure sports is based on a miniaturized and simplified version of a more interactive athletic sport. Overtime, leisure sports develop their own rules and diverse culture, separate from the sport from which they were based. I use this as a symbol of visual culture and an optimistic view of the state of artistic freedom in the digital age.
With increased access to art of all cultures and time periods, a fresh artistic perspective is becoming more difficult to achieve or may only be held by those who practice self-restraint with their creative research. This project is about the process of thinking and responding. Spray the Hooray is about the inherent entropic qualities of documentation and the infinite possibilities in a “reproduction.” It is a reaffirmation to the importance of “artistic exercise” without fear of redundancy.
For a link to the album on bandcamp:
SPRAY THE HOORAY CD
Click the links for the Spray the Hooray commercials on Youtube: